Warren Buffett’s 4-Word Secret to Business Success



From Warren Buffett's annual shareholder letter, here's a gem…
“Buy commodities, sell brands” has long been a formula for business success. It has produced
enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891. On a smaller scale,
we have enjoyed good fortune with this approach at See’s Candy since we purchased it 40 years ago.
It's that simple. Buy a cheap good, create a brand around it, sell it for more. Voila.
Via www.businessinsider.com



 

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