Innovation Excellence–Southwest Airlines Social Media Strategy


Social Media Takes People, but Not as Many as You Think

Southwest Airlines is huge online:

* 12 million monthly visits to its website

* 1 million Twitter followers

* 1.3 million Facebook likers

* 29,000 reviewers on its Travel Guide

So how many people does it take to handle that volume of activity?

Try five . . .

Via www.innovationexcellence.com



 

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