Frito-Lay CMO: The Days of Traditional Mass Marketing Are Over


The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.

We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change.

"I think what people want are brand experiences," says Muhkerjee. "I think the days of traditional mass marketing are kind of over." . . .

More . . .

 



 

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