This entry was posted on Saturday, September 8th, 2012 at 9:00 pm and is filed under The Art and Sciend of Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Now that customers can air complaints virtually anywhere online, companies can't risk making big customer service mistakes anymore. Just one bad tweet can get the entire Twittersphere up in arms and threaten the integrity of a brand.
We recently sat down with Wendy Lea, CEO of customer service support platform Get Satisfaction, to talk about what companies should be doing now that the rules have changed.