Gamification: Why Playing Games Could Be the Next Big Thing for Business


Gamification — the application of online game design techniques in non-game settings — has been quickly gaining the attention of leaders in business, education, policy and even terrorist communities. But gamification also has plenty of critics, and the debate over its future could become an epic battle in the same vein of many online game favorites.

This special report includes coverage of a recent Wharton conference titled, "For the Win: Serious Gamification," in addition to interviews with conference participants who discuss the use of gamification in business, government and other arenas.

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