This entry was posted on Wednesday, October 17th, 2012 at 2:00 pm and is filed under Product and Pricing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks.
The chain has struggled with a decline in sales since 2008. It lost its No. 2 spot to Wendy's in March.