This entry was posted on Monday, May 6th, 2013 at 9:04 am and is filed under Product and Pricing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Eric Barker (photo, left) writes, "Apple calls it concurrent or parallel production. All the groups— design, manufacturing, engineering, sales— meet continuously through the product-development cycle, brainstorming, trading ideas and solutions, strategizing over the most pressing issues, and generally keeping the conversation open to a diverse group of perspectives… it avoids this chronic problem of good ideas being hollowed out as they progress through the development chain."
Author bio – Eric Barker blogs at Barking Up the Wrong Tree