11 Major Rebranding Disasters and What You Can Learn from Them

"Every organization is defined by a few things: its name, logo, and brand identity."

"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .


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