"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping."
"'If stores do it right, you have fun shopping a clean, bright store and bringing home some interesting things to eat. And if you also want to stick to your budget, it pays to recognize in-store marketing when you see it.
'Do you keep overspending when you hit the supermarket? See if any of these seven marketing strategies might help explain why.'