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Teaching Introduction to Business
Bovee and Thill offer innovative ideas and resources for teaching introduction to business, so instructors can spend less time preparing and more time teaching.
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Lessons from Mismanaged Crises at Yahoo, Cuisinart and Wells Fargo
"Managing a business crisis has become increasingly challenging in the world of 24-hour news and Twitter. Today a crisis can make a company appear to be in the middle of a three-ring circus, argues Mark P. Zimmett [photo, left] in this opinion piece. He says there are some concrete steps firms can take – in advance — to avoid a lot of the negative fallout that can accompany a crisis. . . ."
Introduction to Business Textbook
Only Bovée & Thill Keep You Current
