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Teaching Introduction to Business
Bovee and Thill offer innovative ideas and resources for teaching introduction to business, so instructors can spend less time preparing and more time teaching.
Authors
Lessons from Mismanaged Crises at Yahoo, Cuisinart and Wells Fargo
"Managing a business crisis has become increasingly challenging in the world of 24-hour news and Twitter. Today a crisis can make a company appear to be in the middle of a three-ring circus, argues Mark P. Zimmett [photo, left] in this opinion piece. He says there are some concrete steps firms can take – in advance — to avoid a lot of the negative fallout that can accompany a crisis. . . ."
Introduction to Business Textbook
Only Bovée & Thill Keep You Current
