This entry was posted on Thursday, May 10th, 2018 at 12:28 am and is filed under Product and Pricing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing. The common thread? Many tend to make pricing decisions largely in a vacuum and dangerously removed from a broader go-to-market strategy. This is a natural approach, because early-stage companies often lack the resources — the brand recognition, troves of customer data, pricing experts crunching scenarios, or runway to execute — but it can turn into a big problem, especially when you consider how pricing can play an instrumental role in going to market."