Google Tells Some Advertisers It Will Handle Campaign Strategies


"Google announced, in an email from Google Ads sent to some advertisers on Thursday, that it will handle 'campaigns, so you can focus on your business.'” 

"Automation is increasingly an area of focus for Google, slowly taking the responsibility from the advertiser and agency. 

"In this case, the initiative is part automation and part human intervention. Google will bring in “Google Ads experts” to manage campaigns."



 

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