Archive for the 'Special: Articles' Category

How to Figure Out If You’re in the Wrong Job

05 10th, 2018 Author: Jan Shawkey

"Ever have to psych yourself up to go to work? If that’s the case more often than not, your job might not align with your personal motives, says Carter Cast, author of The Right (and Wrong) Stuff: How Brilliant Careers are Made and Unmade."

"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing. The common thread? Many tend to make pricing decisions largely in a vacuum and dangerously removed from a broader go-to-market strategy. This is a natural approach, because early-stage companies often lack the resources — the brand recognition, troves of customer data, pricing experts crunching scenarios, or runway to execute — but it can turn into a big problem, especially when you consider how pricing can play an instrumental role in going to market."

"The California Supreme Court just changed the game in a big way for gig economy companies and the people who work for them."

According to Ari Zoldan (photo, left), "In a lot of ways, remote workers have helped companies expand their reach and bring on employees who have excellent skill sets but geographic restrictions. At the same time, working in remote teams presents its own challenges. It can be hard to organize meetings, stay on top of due dates, and navigate time zones. It takes a lot of trust, communication, and organization to run a successful remote team. In my experience, successful remote teams have a few things in common."

"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services. Geico, for example, immediately triggers the thought of "insurance." The brand is so strong, they've even tied a gecko to the notion of insurance."

"Weak brands, on the other hand, are forgettable and seemingly unrelated to the company's mission. If people you know are constantly asking "what is it you do again?" you have failed to establish a strong brand. Part of the problem here is disseminating your message, but you have to work the advertising to properly build your brand. Otherwise, it's just wasted dollars."

"To reach that state of loyalty where people trust you at your every word requires the daily act of exposing your values, beliefs, convictions, and morals to others in close quarters. When your actions are observed, and you know you can trust your own actions out in the open, your reputation is upheld. People never question your decisions or challenge you on an issue that opposes your character; they know where you stand."

How Jeff Bezos Solved an Early Challenge

05 1st, 2018 Author: Jan Shawkey

"When Amazon first launched, it aimed to become nothing short of the world's largest bookstore."

"But first, it had to work out some kinks."

"Key to KFC's success in the country has been catering its menu to local tastes."

What Exactly Does Passive Aggressive Mean?

04 26th, 2018 Author: Jan Shawkey

"Here’s the skinny: individuals who are passive aggressive are hostile, but in a thinly disguised manner. They’ll let you know through little barbs and lapses that they’re angry with you, but they’ll never confront you directly. Instead, they demonstrate their defiance or resistance indirectly, or at least disguise it with a tightly clenched smile and a semi-growled, 'Have a nice day.'"

"If you asked me why I gravitated to startups rather than work in a large company I would have answered at various times: “I want to be my own boss.” “I love risk.” “I want flexible work hours.” “I want to work on tough problems that matter.” “I have a vision and want to see it through.” 'I saw a better opportunity and grabbed it. …'"

"It never crossed my mind that I gravitated to startups because I thought more of my abilities than the value a large company would put on them. At least not consciously. But that’s the conclusion of a provocative research paper, Asymmetric Information and Entrepreneurship, that explains a new theory of why some people choose to be entrepreneurs. The authors’ conclusion — Entrepreneurs think they are better than their resumes show and realize they can make more money by going it alone. And in most cases, they are right."

Author bio – "Entrepreneur-turned-educator Steve Blank is the Father of Modern Entrepreneurship. Credited with launching the Lean Startup movement, he’s changed how startups are built; how entrepreneurship is taught; how science is commercialized, and how companies and the government innovate. . . ."

 

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