Archive for the 'Special: Articles' Category

"Smart entrepreneurs are always on the hunt for ways to grow their businesses," writes Sonia Thompson (photo, left) in a piece at BusinessInsider.com.

"That's one of the reasons why they'll try to pick the brains of successful business owners. They want to learn the success secrets, or the one or two magic tactics that will make all the positive difference in their results.

"Over the past two years, I did a lot of that brain picking for you while interviewing 147 different entrepreneurs. One of the key things I wanted to tease out were their keys to success."

The Difference Between Amateurs and Professionals

01 23rd, 2018 Author: Jan Shawkey

"Why is it that some people seem to be hugely successful and do so much, while the vast majority of us struggle to tread water?"

"The answer is complicated and likely multifaceted.

"One aspect is mindset—specifically, the difference between amateurs and professionals.

"Most of us are just amateurs.

"What’s the difference? Actually, there are many differences: . . ."

Macy’s Has a Plan to Survive the Retail Apocalypse

01 18th, 2018 Author: Jan Shawkey

"Things aren’t great if you’re a department store."

". . . If “fast-paced environment” appears anywhere in your job descriptions or on the careers section of your website, you need to think a lot harder about what you want to say to future employees. Here’s why–and what to put in its place."

"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective. It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time to purchase. Here, Yoox, Google, and Stink Studios, who worked on the ads together, are using time as the forceful factor."

 

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