Archive for the 'Teaching Introduction to Business' Category

Today's visually oriented, media-savvy students are sometimes reluctant to read traditional books with lengthy passages of text.

In response, textbook designers have tried a variety of ways to appeal to this new generation of readers, including trying to entertain students with decorative photos, cartoons, or fractured page designs that disrupt the flow of reading and thereby force students to spend even more time reading.

Business in Action takes a distinctly different approach, with Exhibits That Teach—unique diagrams, infographics, and quick-reference tables that explain and summarize vital concepts visually.

With more than 150 of these exhibits, including more than 60 that are all new in the sixth edition, Business in Action emphasizes productive learning—on helping students minimize the time they spend reading while maximizing the learning outcome.

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With so much ground to cover, the introduction to business course can start to feel like a torrent of disconnected concepts, terms, and topics.

Compelling real-life stories are a great way to integrate important ideas and help students see how professional role models apply the very same concepts they're learning.

Every chapter in Business in Action opens with a brief behind-the-scenes vignette that introduces an entrepreneur or executive faced with a major strategic challenge and encourages students to imagine how they would address that challenge.

The chapter-opening case study then describes the strategic choices the company leaders made, including how they applied the concepts the students just learned in the chapter.

Storytelling is used this way throughout the book to promote learning and enhance retention of important information.

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The banking crisis and the collapse of the housing market remain vital issues because they are still affecting the lives of students and their families, and many of the risks that factored in the meltdown are still in the system.

In addition, this multifaceted story is perhaps the single most instructive lesson that anyone can teach or learn about contemporary business because it touches on so many aspects of business management.

As tomorrow' business leaders, today's students will face the challenge of preventing similar disasters in the future.

Understanding the reasons behind the housing bubble and the subsequent collapse will help them appreciate the complex dynamics of contemporary financial markets and the vital need for informed, ethical business management.

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If you have the responsibility of preparing students for the challenges they'll face in tomorrow's tough and uncertain business environment, turn to the most efficient introduction to business textbook on the market—Business in Action.

Business in Action offers instructors and students a much-needed alternative to texts that are either overstuffed and overwhelming or so skimpy that they compromise essential coverage. With the comprehensive 20-chapter coverage that is up to 20 percent shorter than other texts, Business in Action sets the standard in high-productivity learning.

Throughout Business in Action, there is no filler and no fluff, and the examples were chosen carefully to illustrate important points without overloading the text. We invite you to do side-by-side comparisons with any other business text to see which one will make the best use of your students' time and energy for studying.

Each chapter is divided into six concise segments, each with its own Learning Objective. Each segment focuses on the most essential concepts and terminology to help students achieve that particular objective before moving on. The consistent structure simplifies course planning and class time allocation for instructors, and it helps students organize their reading, review, and test preparation.

Each chapter segment concludes with a comprehensive Checkpoint that helps students review and reinforce what they've learned in manageable doses, rather than reviewing an entire chapter at once. With this approach, each learning objective is addressed as a mini-chapter within the chapter, which helps students absorb new concepts in small, carefully metered segments and get confirmation before moving on to the next segment.

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Business in Action, Online Magazine Supplement

02 27th, 2012 Author: Scoop.it Publisher

This online magazine supplement is for Business in Action by Bovee and Thill, published by Pearson Prentice Hall.

You'll find a wide variety of useful materials–whether you are an instructor or a student.
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