"How many CMOs would choose to woo a segment that will absolutely never change buying behaviors regardless of what type of marketing they receive? Wouldn’t it make more sense to only focus on those customers who act on targeted campaigns?"
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"Google announced, in an email from Google Ads sent to some advertisers on Thursday, that it will handle 'campaigns, so you can focus on your business.'” "Automation is increasingly an area of focus for Google, slowly taking the responsibility from the advertiser and agency. "In this case, the initiative is part automation and part human […]
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible. But it might end up being a bigger lift than expected for retail stores."
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left). "Social media is free marketing, but only if done well. If you’re creating bad content, or irrelevant content just to have something for a specific platform, you’ll isolate readers."
"Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they're owned by the e-commerce giant." Jessica Tyler (photo, left) reports at BusinessInsider.com.
"Walmart and Amazon have some of the most loyal customers, according to a recent study by Morning Consult." Jessica Tyler (photo, left) has the details.
"Paying college students to push products is nothing new for companies. The exuberant undergraduate wearing a Nike cap and giving out samples is as common on American campuses as football fans tailgating at homecoming," writes Claire Ballentine (photo, left) in an article at NYTimes.com. "But now, like so much in the advertising world, the big action is […]
"It’s one of the most common expressions found in job descriptions and postings, but it might be sending the wrong message," writes Christian Bonilla (photo, left) in a post at FastCompany.com.
"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services. Geico, for example, immediately triggers the thought of "insurance." The brand is so strong, they've even tied a gecko to the notion of insurance." "Weak brands, on the other hand, are forgettable and […]