Archive for the 'The Art and Science of Marketing' Category

"Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they're owned by the e-commerce giant."

Jessica Tyler (photo, left) reports at BusinessInsider.com.

These Are the Brands with the Most Loyal Shoppers

09 25th, 2018 Author: Jan Shawkey

"Walmart and Amazon have some of the most loyal customers, according to a recent study by Morning Consult."

Jessica Tyler (photo, left) has the details.

The Hot College Gig: Online Brand Promoter

09 13th, 2018 Author: Jan Shawkey

"Paying college students to push products is nothing new for companies. The exuberant undergraduate wearing a Nike cap and giving out samples is as common on American campuses as football fans tailgating at homecoming," writes Claire Ballentine (photo, left) in an article at NYTimes.com.

"But now, like so much in the advertising world, the big action is online. As students return to campuses, they’re constantly checking their Instagram, Snapchat and other social media accounts — so companies are turning to many of them to promote products right alongside photos of family, friends and the new puppy."

"It’s one of the most common expressions found in job descriptions and postings, but it might be sending the wrong message," writes Christian Bonilla (photo, left) in a post at FastCompany.com.

"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services. Geico, for example, immediately triggers the thought of "insurance." The brand is so strong, they've even tied a gecko to the notion of insurance."

"Weak brands, on the other hand, are forgettable and seemingly unrelated to the company's mission. If people you know are constantly asking "what is it you do again?" you have failed to establish a strong brand. Part of the problem here is disseminating your message, but you have to work the advertising to properly build your brand. Otherwise, it's just wasted dollars."

"Do you advertise on Facebook?"

"Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)?

"In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns."

"Do you advertise on Facebook?"

"Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)?

"In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns."

Spy on Competitors to Improve Products and Promotions

04 10th, 2018 Author: Jan Shawkey

"Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data."

Spy on Competitors to Improve Products and Promotions

04 10th, 2018 Author: Jan Shawkey

"Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data."

"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune."

 

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