Archive for the 'The Art and Science of Marketing' Category

"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services. Geico, for example, immediately triggers the thought of "insurance." The brand is so strong, they've even tied a gecko to the notion of insurance."

"Weak brands, on the other hand, are forgettable and seemingly unrelated to the company's mission. If people you know are constantly asking "what is it you do again?" you have failed to establish a strong brand. Part of the problem here is disseminating your message, but you have to work the advertising to properly build your brand. Otherwise, it's just wasted dollars."

"Do you advertise on Facebook?"

"Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)?

"In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns."

"Do you advertise on Facebook?"

"Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)?

"In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns."

Spy on Competitors to Improve Products and Promotions

04 10th, 2018 Author: Jan Shawkey

"Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data."

Spy on Competitors to Improve Products and Promotions

04 10th, 2018 Author: Jan Shawkey

"Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data."

"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune."

"Ever wondered why it's called "7UP"? Test your knowledge of popular brands like Heinz and Boeing and the mysterious numbers associated with their names and slogans."

7 Ways That Grocery Stores Entice You to Spend More

03 8th, 2018 Author: Jan Shawkey

"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping."

"'If stores do it right, you have fun shopping a clean, bright store and bringing home some interesting things to eat. And if you also want to stick to your budget, it pays to recognize in-store marketing when you see it.

'Do you keep overspending when you hit the supermarket? See if any of these seven marketing strategies might help explain why.'

Barnes & Noble Is Killing Itself

02 20th, 2018 Author: Jan Shawkey

"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value. B&N was a cultural center in places without cultural centers. It was a stopover on rainy days in New York, Chicago, and Cleveland and it was a place you could go to get your kids’ first books."

"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). If you want to buy something, it’ll be available for same-day pickup or delivery."

"As bizarre as the concept might seem, it’s likely a glimpse into the way many stores will soon function. . . ."

 

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