Category Archives: The Art and Science of Marketing

Your Brand Is Killing Your Business. Here’s What to Do about It

"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services. Geico, for example, immediately triggers the thought of "insurance." The brand is so strong, they've even tied a gecko to the notion of insurance." "Weak brands, on the other hand, are forgettable and […]

4 Futuristic Features Every Retail Store Will Have by 2025

"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). […]