Archive for the 'The Art and Sciend of Marketing' Category
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever the market or industry, those who understand and cater to changing consumer needs, desires, and expectations will forever have plenty of opportunity to profit.
A remapped global economy, new technologies (or "old" technologies applied in new ways), new business models… hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months: . . .
Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry.
How did it end up this way?
CnnTees put together an infographic entitled "The Soda Wars" that includes everything you'd ever want to know about the history of the Coke vs. Pepsi.
The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.
We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change.
"I think what people want are brand experiences," says Muhkerjee. "I think the days of traditional mass marketing are kind of over." . . .
Businesses and companies who provide a service or product often assume that user reviews on their products do not matter much, and because of this reasoning it has brought many businesses down. User reviews are one of the things which make a company and product trust-able, and a quality review by a consumer can convince others to purchase the product and give a quality review themselves.
Often times before purchasing a product or ordering a service people tend to check the customer reviews, and if these reviews aren't up to par with the companies claims of how great their service or product can be, the consumer will stray away from purchasing a product or service produced by the company.
Photo: Social Media consultant Greg Voakes
Now that customers can air complaints virtually anywhere online, companies can't risk making big customer service mistakes anymore. Just one bad tweet can get the entire Twittersphere up in arms and threaten the integrity of a brand.
We recently sat down with Wendy Lea, CEO of customer service support platform Get Satisfaction, to talk about what companies should be doing now that the rules have changed.