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Teaching Introduction to Business

Bovee and Thill offer innovative ideas and resources for teaching introduction to business, so instructors can spend less time preparing and more time teaching.

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Choice Makes People Spend More on High-End Products



. . . Consumers who are offered a richer array of relevant choices in a given product category grow engaged and interested in quality and are prepared to stretch their budget accordingly . . .
Via www.businessinsider.com



 

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