"The secret to attracting more followers and customers is to tap the expertise of the existing ones you have," writes Josh Spector at his blog – For the Interested. The simplest way to do this is to ask your audience five simple questions.
"As my friend and colleague Bassam Salem likes to say (and I will paraphrase), it’s always the hapless call center representative that is scapegoated for corporations’ failings. The people who are paid the least and are usually the least to blame but are almost always the targets," writes Dave Fish (photo, left) in an article at CustomerThink.com. […]
As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas. Here, I’m going to share with you just a few examples of ad campaigns and apps from the past couple years that really caught my attention. Read full article.
Recently, Business Insider asked the major ad agencies—and the more significant boutiques—to name the execs they felt were the most creative in the business.To prevent the nominations from being self-serving, we asked each agency to also nominate two executives from competing agencies—the people they'd hire, given a free hand. Read full article.
All the tricks of the copywriter’s trade in one convenient infographic. Via www.adteachings.com
Social Media Takes People, but Not as Many as You Think Southwest Airlines is huge online: * 12 million monthly visits to its website * 1 million Twitter followers * 1.3 million Facebook likers * 29,000 reviewers on its Travel Guide So how many people does it take to handle that volume of activity? Try […]
Pinterest lets you organize and share all the interesting, useful, and beautiful things you find on the web. Via www.youtube.com
Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. The site is beautifully designed and truly engaging. It is resonating with users and experiencing explosive growth. ComScore reports that Pinterest hit 10 million unique U.S. visitors faster than […]