" Every year, some advertising tricks and trends come into play and seem to be at the forefront of all big company marketing campaigns. Others stand the test of time and appear over and over because they work. As we move into 2020, there are a few trends you can count on and should learn […]
Category Archives: Customer Communication
Introduction to Business: The Ultimate Guide to Advertising in 2019–with the Latest Trends
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to […]
More Than 7,500 Stores Are Closing in 2019 as the Retail Apocalypse Drags on — Here’s the Full List
The staggering rate of store closures that has rocked the retail industry over the past couple of years is expected to continue in 2019, with roughly the same level of closures expected this year.
Retailers closed a record 102 million square feet of store space in 2017, then smashed that record in 2018 by closing another 155 million square feet, according to estimates by the commercial real-estate firm CoStar Group.
The Secret to Getting More Followers and Customers
"The secret to attracting more followers and customers is to tap the expertise of the existing ones you have," writes Josh Spector at his blog – For the Interested. The simplest way to do this is to ask your audience five simple questions.
Stop Blaming the Help. How Companies Stymie Great CX
"As my friend and colleague Bassam Salem likes to say (and I will paraphrase), it’s always the hapless call center representative that is scapegoated for corporations’ failings. The people who are paid the least and are usually the least to blame but are almost always the targets," writes Dave Fish (photo, left) in an article at CustomerThink.com. […]
This Hotel Wants to Give Families a Discount for Staying Off Their Phones
"Technology use while on vacation affects more than just the type of activities travelers do. According to Wyndham hotels, 54 percent of children believe their parents check their phones “too often” and 32 percent said that they feel “unimportant” when their parents are distracted by screens." Cailey Rizzo reports at TravelandLeisure.com.
Five Advertising Campaigns That Changed the Face of Digital Marketing
As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas. Here, I’m going to share with you just a few examples of ad campaigns and apps from the past couple years that really caught my attention. Read full article.
Meet the 25 Most Creative People in Advertising
Recently, Business Insider asked the major ad agencies—and the more significant boutiques—to name the execs they felt were the most creative in the business.To prevent the nominations from being self-serving, we asked each agency to also nominate two executives from competing agencies—the people they'd hire, given a free hand. Read full article.
Wordplay – The Language of Advertising
All the tricks of the copywriter’s trade in one convenient infographic. Via www.adteachings.com
Innovation Excellence–Southwest Airlines Social Media Strategy
Social Media Takes People, but Not as Many as You Think Southwest Airlines is huge online: * 12 million monthly visits to its website * 1 million Twitter followers * 1.3 million Facebook likers * 29,000 reviewers on its Travel Guide So how many people does it take to handle that volume of activity? Try […]
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