Archive for the 'Special: Articles' Category
"It’s easy for leaders to become a little too focused on the task at hand. They’re rushing from meeting to meeting, solving problems and reporting on deliverables, trying to be efficient and make sure everyone stays on task," writes Joel Garfinkle (photo, left) in an article at Smart Brief.
"Sometimes, in that strive towards efficiency, the human connection with the team can be lost.
"Does it matter? If responsibilities are getting done and everyone knows what they’re supposed to do, what’s the difference? If the only interactions you have with employees is to assign tasks or get status updates, you may be missing out opportunities to build positive work relationships and take your team to the next level. If you want to build relationships instead of just have interactions, read on about how taking just a little time can be the key to getting ahead."
“A few weeks ago, I shared 11 podcasts we learned from in 2018. To continue the conversation, I asked a few of the podcasters featured to share their strategies on creating and promoting their content. To measure success, many podcasters, including WaitWhat (the team behind Masters of Scale), follow two key metrics: . . .”
“For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.”
“Like most employers, Chieh Huang [photo, left] isn’t interested in hiring people who are overly rigid or who know it all. So he’s created a 15-minute test to help identify them.”
“With 90 percent of executives already researching their company purchases on mobile devices, it won’t be long before voice search becomes common in business circles. As search continues to evolve, B2B sellers and marketers must be prepared to take advantage of new capabilities.”
Author bio – Patty Parobek is Director of Integrative Marketing Strategy at AMG, a pipeline marketing agency.
“Bezos is Amazon’s chief writing evangelist, and his advocacy for the art of long-form writing as a motivational tool and idea-generation technique has been ordering how people think and work at Amazon for the last two decades—most importantly, in how the company creates new ideas, how it shares them, and how it gets support for them from the wider world.”
"Google announced, in an email from Google Ads sent to some advertisers on Thursday, that it will handle 'campaigns, so you can focus on your business.'”
"Automation is increasingly an area of focus for Google, slowly taking the responsibility from the advertiser and agency.
"In this case, the initiative is part automation and part human intervention. Google will bring in “Google Ads experts” to manage campaigns."
"The secret to attracting more followers and customers is to tap the expertise of the existing ones you have," writes Josh Spector at his blog – For the Interested.
The simplest way to do this is to ask your audience five simple questions.
"You may be able to get a small loan from family or friends, and you can always apply for a credit card. But, there's another option to consider that comes with certain advantages — and that option is a personal loan. While personal loans have gotten a bad rap, they can offer a predictable way to borrow money," writes Holly Johnson (photo, left) at BusinessInsider.com
"After 130 years, it can be hard to come up with new flavors, so the world's largest spice company is becoming the latest food producer to turn to artificial intelligence for help."
"McCormick — the maker of Old Bay and other seasonings, spices and condiments — hopes the technology can help it tantalize taste buds. It worked with IBM Research to build an AI system trained on decades worth of data about spices and flavors to come up with new flavor combinations."