Could the next big business innovation come from a scoop of ice cream? The creative process behind inventing new ice cream flavors offers a surprisingly apt metaphor for product development and innovation across industries. Let's dive into the world of flavor alchemists to uncover universal lessons in creativity and market success. At its core, ice […]
Category Archives: Product and Pricing Strategies
Retailers Rethink Physical Stores as Click and Collect Catches On
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible. But it might end up being a bigger lift than expected for retail stores."
24 Brands You Probably Didn’t Know Were Owned by Amazon
"Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they're owned by the e-commerce giant." Jessica Tyler (photo, left) reports at BusinessInsider.com.
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing. The common thread? Many tend to make pricing decisions largely in a vacuum and dangerously removed from a broader go-to-market strategy. This is a natural approach, because early-stage companies often lack […]
The Hidden Meaning Behind These Well-Known Numbers in Brand Names
"Ever wondered why it's called "7UP"? Test your knowledge of popular brands like Heinz and Boeing and the mysterious numbers associated with their names and slogans."
Four Things You Can Learn from Segway’s Notorious Product Fail
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even […]
Top 10 Marketing Trends You Need to Know
Natalie Angulo-Rio (photo, left) gives the top ten over at MarketingDive.com. Read more: www.marketingdive.com
Pricing Experiments You Might Not Know, but Can Learn From
"Lots of entrepreneurs struggle with pricing. How much to charge? It's clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales." Read more: conversionxl.com Author bio – Peep Laja (photo, left) is the founder of ConversionXL, a company […]
No One Pays Full Price Anymore — and It’s Terrifying Companies
"Consumers just don't want to pay full price for anything anymore." Photo courtesy of imagerymajestic – FreeDigitalPhotos.net Read more:: www.businessinsider.com
11 Major Rebranding Disasters and What You Can Learn from Them
"Every organization is defined by a few things: its name, logo, and brand identity." "We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . . See […]
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