"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible. But it might end up being a bigger lift than expected for retail stores."
"Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they're owned by the e-commerce giant." Jessica Tyler (photo, left) reports at BusinessInsider.com.
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing. The common thread? Many tend to make pricing decisions largely in a vacuum and dangerously removed from a broader go-to-market strategy. This is a natural approach, because early-stage companies often lack […]
"Ever wondered why it's called "7UP"? Test your knowledge of popular brands like Heinz and Boeing and the mysterious numbers associated with their names and slogans."
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even […]
Natalie Angulo-Rio (photo, left) gives the top ten over at MarketingDive.com. Read more: www.marketingdive.com
"Lots of entrepreneurs struggle with pricing. How much to charge? It's clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales." Read more: conversionxl.com Author bio – Peep Laja (photo, left) is the founder of ConversionXL, a company […]
"Consumers just don't want to pay full price for anything anymore." Photo courtesy of imagerymajestic – FreeDigitalPhotos.net Read more:: www.businessinsider.com
"Every organization is defined by a few things: its name, logo, and brand identity." "We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . . See […]
"Alexander Graham Bell wanted to sell his patents and technology for the telephone to Western Union, which was the leading telegraph company at the time. Bell’s price: $100,000. Western Union thought it was laughable. Venture capitalist Ben Horowitz has a big post on why people should be optimistic about technology companies. In it, he talks […]