Category Archives: Teaching Introduction to Business

The Truth about Loyalty Programs: Customer Magnet or Pointless Pursuit?

Here are answers to the discussion questions: Have you ever changed your shopping habits or chosen a specific store because of a loyalty program? Why or why not? Yes, I have changed my shopping habits and chosen specific stores because of their loyalty programs. For example, I frequently shop at a particular grocery store chain because […]

The Great Democratization of Innovation: Unleashing the Power of Citizen Science in Business

Discussion Questions and Answers: 1. Question: This article describes the "Citizen Science Surge" as a positive development. Are there any potential downsides or ethical considerations businesses should be aware of when relying on citizen scientists? Answer: While the Citizen Science Surge holds immense potential, some potential downsides and ethical considerations exist. These include: Data privacy […]

The Hyperlocal Uprising Reshaping Retail

Discussion Questions about the Hyperlocal Hustle Reshaping Retail: 1. How can local businesses leverage the "hyperlocal hustle" to compete with larger chains and online retailers? Answer: The hyperlocal hustle presents unique opportunities for local businesses to thrive: Community focus: Build strong relationships with local customers by understanding their needs and preferences. Offer products and services […]

Teach the Four Ways Artificial Intelligence Is Changing Business

"Artificial intelligence's impact on the world is momentous, yet it can feel almost invisible at the same time. Consider modern conveniences like Netflix recommendations, Facebook's suggested articles, and even Google's search page. These are all the result of AI, and they've become so ingrained in peoples' daily lives that they are almost unnoticed." Read more […]