This entry was posted on Monday, October 22nd, 2012 at 11:02 am and is filed under Entrepreneurship and Small-Business Ownership. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
When it comes to swaying consumers, nothing beats word of mouth. That’s because, 92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision, according to a new study. That number was up nearly 20 percent from 2007.