This entry was posted on Sunday, September 17th, 2017 at 12:13 am and is filed under Product and Pricing Strategies, The Art and Science of Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even today, it's a rare sight to see anyone other than a mall security officer or tourist group plodding along on one.
So what went wrong? . . .