This entry was posted on Thursday, January 11th, 2018 at 12:16 am and is filed under The Art and Science of Marketing, The Global Marketplace. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). If you want to buy something, it’ll be available for same-day pickup or delivery."
"As bizarre as the concept might seem, it’s likely a glimpse into the way many stores will soon function. . . ."