
Teaching Introduction to Business
Bovee and Thill offer innovative ideas and resources for teaching introduction to business, so instructors can spend less time preparing and more time teaching.

Archive for the 'Crisis Communication' Category
Lessons from Mismanaged Crises at Yahoo, Cuisinart and Wells Fargo
03 20th, 2018 Author: Jan Shawkey"Managing a business crisis has become increasingly challenging in the world of 24-hour news and Twitter. Today a crisis can make a company appear to be in the middle of a three-ring circus, argues Mark P. Zimmett [photo, left] in this opinion piece. He says there are some concrete steps firms can take – in advance — to avoid a lot of the negative fallout that can accompany a crisis. . . ."
read users' comments (0)


