Archive for the 'Product and Pricing Strategies' Category
"Lots of entrepreneurs struggle with pricing. How much to charge? It's clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales."
Read more: conversionxl.com
Author bio – Peep Laja (photo, left) is the founder of ConversionXL, a company that offers conversion optimization.
"Every organization is defined by a few things: its name, logo, and brand identity."
"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .
"Alexander Graham Bell wanted to sell his patents and technology for the telephone to Western Union, which was the leading telegraph company at the time. Bell’s price: $100,000. Western Union thought it was laughable.
Venture capitalist Ben Horowitz has a big post on why people should be optimistic about technology companies.
In it, he talks about how some of the most fundamental products in our lives today were laughed at by outsiders when they were first introduced.
He also talks about how big companies try to kill innovation."
Eric Barker (photo, left) writes, "Apple calls it concurrent or parallel production. All the groups— design, manufacturing, engineering, sales— meet continuously through the product-development cycle, brainstorming, trading ideas and solutions, strategizing over the most pressing issues, and generally keeping the conversation open to a diverse group of perspectives… it avoids this chronic problem of good ideas being hollowed out as they progress through the development chain."
Author bio – Eric Barker blogs at Barking Up the Wrong Tree
Advertising veteran and marketing expert Susan Fournier (photo, left) reflects on her seminal study on brand relationship theory and asserts that it's not just a metaphor.
The brands that succeed will be the ones that are the most adaptable to whatever nature throws our way. The Consumer Futures 2020 report, developed by the U.K.'s Forum For The Future, takes a stab at imagining what consumer culture will look like nearly a decade down the line. There are four potential paths we might take: . . .
After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks.
The chain has struggled with a decline in sales since 2008. It lost its No. 2 spot to Wendy's in March.