Businesses and companies who provide a service or product often assume that user reviews on their products do not matter much, and because of this reasoning it has brought many businesses down. User reviews are one of the things which make a company and product trust-able, and a quality review by a consumer can convince others to purchase the product and give a quality review themselves.
Often times before purchasing a product or ordering a service people tend to check the customer reviews, and if these reviews aren't up to par with the companies claims of how great their service or product can be, the consumer will stray away from purchasing a product or service produced by the company.
Photo: Social Media consultant Greg Voakes
