The first of April is the time of year when, for a brief moment, everyone pays attention to the fools among us.
But as it turns out, some businesses do that year-round, because your foolish purchasing behavior translates directly into their profit.
I’m referring to the way products are priced. Usually, the price on the sticker is the price you pay.
But when it isn’t – well, that’s when some companies earn big bucks from our collective ignorance.
