Author Archives: Court Bovee

Free Stock Market Game for Introduction to Business

More and more research is showing that the key to having lessons in the classroom to really sink in is to make sure your students are getting a full experiencial learning experience, with lots of examples, interactive supplements, and external resources to help bring everything together.That is the idea behind everything we do at HowTheMarketWorks! […]

Frito-Lay CMO: The Days of Traditional Mass Marketing Are Over

The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right. We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change. "I think what people want are brand experiences," […]