Please answer the following questions: (Answer key is below this test.) 1. What is a common sign of waning student engagement during class? a) Increased participation b) Frequent side conversations or use of devices c) More eye contact with the instructor d) Students asking clarifying questions 2. True or False: Yawning or shifting in seats […]
Author Archives: Courtland L. Bovée
Business in Action – Celebrating Its 25th Anniversity
Mysteries in Business: The AI Employment Paradox
The AI Employment Paradox: Job Creator or Job Destroyer? Artificial intelligence is revolutionizing the workplace in 2025—but whether it’s a blessing or a curse for jobs remains one of the great paradoxes of our time. On one hand, AI is seen as a massive job creator. It’s unlocking […]
Storytelling in Business in Action: Affectiva
Affectiva, a company specializing in artificial emotional intelligence (Emotion AI), is featured at the beginning of Chapter 1 as a case study in how businesses use communication and technology to drive innovation. The company was founded as a spin-off from MIT’s Media Lab and focuses on developing AI that can analyze human emotions through facial […]
Revitalized Strategies for Engaging Students in Introduction to Business Courses: A Research-Backed Approach
The dynamic landscape of business education presents a consistent challenge for college instructors: maintaining student engagement throughout an Introduction to Business course. Overcoming this hurdle requires creating a learning environment that resonates with today's diverse student body. This article explores evidence-based strategies for transforming a traditionally static syllabus into a dynamic learning experience that keeps […]
18 Hidden Opportunities in Teaching Introduction to Business
18 Hidden Teaching Opportunities that Will Supercharge Your Introduction to Business Course Here are 18 overlooked opportunities in teaching Introduction to Business, each presented with an analysis of why they're overlooked, their potential value, examples or data supporting growth, strategies for capitalizing on the opportunity, and long-term benefits. Real-World AI Applications Why Overlooked: AI discussions […]
10 Trends in Teaching Introduction to Business: What Every Instructor Needs to Know
Harnessing Emerging Trends in Teaching Introduction to Business: A Guide for Instructors The landscape of business education is rapidly evolving, driven by emerging trends that reflect the dynamic nature of today’s global economy. Instructors teaching Introduction to Business are tasked with preparing students not only for the fundamentals of business but also for the complex […]
Unlearning for Progress: Transforming the Teaching of Introduction to Business
Embracing Unlearning: A Catalyst for Innovation in Business Education In the dynamic world of business education, instructors teaching Introduction to Business courses can significantly enhance their effectiveness by embracing the concept of "unlearning." This process involves shedding outdated practices and adopting modern, innovative approaches that better serve students and align with contemporary business realities. By […]
Social Media Influencers Are the New CEOs: What Your Introduction to Business Students Can Learn from Instagram Stars
Introduction: A New Kind of CEO In today's digital landscape, social media influencers have become entrepreneurs in their own right, leveraging platforms like Instagram, YouTube and TikTok to build lucrative businesses and loyal communities. Educators can bridge the gap between students' everyday experiences and core business concepts by exploring the entrepreneurial strategies of influencers. This […]
23 Powerful Strategies for Inspiring Business Confidence in Your Introduction to Business Students
When teaching Introduction to Business, instructors often face the challenge of helping students overcome communication anxieties. "The Confidence Compass" framework offers effective methods of teaching Introduction to Business that address these concerns and build students' confidence in various business scenarios. Here are 20 examples of how to implement this framework in your Introduction to Business […]