Author Archives: Scoop.it Publisher

The 7 Essential Elements of Effective Social Media Marketing

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster. Read the full article here: www.copyblogger.com Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.  

Four Things You Can Learn from Segway’s Notorious Product Fail

About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even […]