Category Archives: Teaching Introduction to Business

Introduction to Business: Keeping Students on the Leading Edge with Up-to-the-Minute Coverage

Business in Action stays on top of the important trends in business to make sure that you and your students have the latest insights and information. From the dramatic impact of social media to the emergence of unstructured organizations, Business in Action prepares students for the realities of today's business. Via

Introduction to Business: Exhibits That Teach–A Unique and Powerful Learning Tool

Today's visually oriented, media-savvy students are sometimes reluctant to read traditional books with lengthy passages of text. In response, textbook designers have tried a variety of ways to appeal to this new generation of readers, including trying to entertain students with decorative photos, cartoons, or fractured page designs that disrupt the flow of reading and […]

Introduction to Business: How Storytelling Helps Students Grasp Essential Concepts

With so much ground to cover, the introduction to business course can start to feel like a torrent of disconnected concepts, terms, and topics. Compelling real-life stories are a great way to integrate important ideas and help students see how professional role models apply the very same concepts they're learning. Every chapter in Business in […]

Introduction to Business: The Most Important Lesson in Recent History

The banking crisis and the collapse of the housing market remain vital issues because they are still affecting the lives of students and their families, and many of the risks that factored in the meltdown are still in the system. In addition, this multifaceted story is perhaps the single most instructive lesson that anyone can […]

Teaching Introduction to Business: A Faster, More Efficient Way to Prepare Students for Today’s Workplace

Click here to watch video: Via If you have the responsibility of preparing students for the challenges they'll face in tomorrow's tough and uncertain business environment, turn to the most efficient introduction to business textbook on the market—Business in Action. Business in Action offers instructors and students a much-needed alternative to texts that are […]