Bovee and Thill offer innovative ideas and resources for teaching introduction to business, so instructors can spend less time preparing and more time teaching.
"There are lies, there are big lies, and then there are myths. And myths are the worst of the three."
"Myths present a different, subtler trap, which is what makes even smart people fall for them. They are usually based on a plausible half-truth, and they do not immediately lead you astray if you start to act on them. It’s only with the passage of time that you realize that you’ve made a mistake, but by then your wrong choices can’t be unmade and the damage is done.
"We encounter myths in most realms of human endeavour, and the discipline of strategic thinking is no exception. Here are five of the most pernicious ones I’ve encountered in a long career studying strategy and advising companies about it: . . ."
Has your introduction to business textbook kept up with all of the changes in the field of marketing? You'll find coverge of customer experience touchpoints, voice of the customer programs, social customer care, innovative pricing methods, and other vital new concepts in Business in Action, 9th Edition.
"Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE."
"A business model is an outline of how a company plans to make money with its product and customer base in a specific market. At its core, it explains what product or service a company will sell, how it intends to market that product or service, what kind of expenses it will face, and how it expects to turn a profit," writes Meridith Wood in an article at Fundera.com.
"Because there are so many types of businesses out there, business models are constantly changing; there is no one-size-fits-all model that can be applied to every business. For this reason, it’s imperative to understand how your business makes money — and enough of it to remain profitable after costs are factored into the equation.
"To learn more about the different types of business models and how you can apply them to your own business, jump down to our infographic, or keep reading to learn more about the components of a business model."
From the gig economy to workforce analytics to artificial intelligence in the hiring process, human resource management is undergoing some radical changes. Make sure your course stays on top of these developments with Business in Action, 9th Edition, by Bovee and Thill (Pearson).
Business in Action, 7th Edition, offers instructors and students a much-needed alternative to texts that either overload students with distracting features and excessive detail or underserve them by making compromises on essential coverage. Business in Action is up to 20 percent shorter than other comprehensive texts, setting the standard in high-productivity learning.
Is your textbook keeping up with the changes sweeping through the business world?
If you teach introduction to business, you know how quickly the world of business is changing, with industry after industry being reshaped by digital systems and artificial intelligence.
The question is: Does your textbook reflect this revolution?
Unless it has already embraced these new concepts discussed in this video, chances are it is preparing students for yesterday’s business world, not tomorrow’s.
Every Enterprise Is Now a Digital Enterprise
The business world is experiencing waves of technological and social disruptions that are reshaping what it’s like to launch, lead, and work for companies. Consider this stunning change: In a 2015 survey, fewer than 1 percent of executives believed digital technology would disrupt their industries.
Only two years later, more than 75% said digital would have a “major” or “transformative” impact on their industries. In a fundamental way, virtually all businesses are becoming digital enterprises, regardless of what they produce, because digital systems are essential to how they create value and connect with customers. And this digital transformation is affecting every aspect of business, from HR to finance to marketing.
The Exciting—and Unsettling—Prospect of Digital Transformation
Students need to be ready for this new world of business for two key reasons. First, executives who are scrambling to implement their own digital transformations are looking for employees who are tuned into these concepts and technologies.
Second, students can’t afford to set their sights on traditional career paths without understanding how those career paths are changing—or in some cases, disappearing. Many of today’s jobs are vulnerable to disruption from artificial intelligence and related technologies, and many graduates will be working in jobs we can’t even envision today.
Preparing Students to Thrive in the Digital Enterprise
Clearly, the business curriculum needs to prepare students for a vastly different world of work—while still helping them grasp the core principles of business. The new Ninth Edition of Business in Action tackles this challenge with a unique approach called Thriving in the Digital Enterprise.
Each chapter features six structured learning objectives devoted to the important principles of that topic, followed by a new, seventh section that features one key aspect of thriving in the digital enterprise. These new sections offer concise, non-technical explanations of disruptive business technologies that are likely to affect students’ careers in the coming years.
Today’s Students Are Looking for Business with a Higher Purpose
The changes sweeping through business today are about more than just technology, however. For example, today’s younger workers show a keen interest in finding or creating work that involves a more meaningful purpose than simply making a paycheck.
Business in Action explains the ways that many companies are moving beyond the concept of corporate social responsibility to become purpose-driven companies. It helps students understand the challenges of moving beyond the bottom line, and shows them how companies can do well by managing business as a force for good.
Exhibits That Teach: Visual Learning for Today’s Students
It’s no secret that information habits are changing and that today’s learners value alternatives to lengthy written accounts. Business in Action supports these learners with high-efficiency visual learning. The Ninth Edition features nearly 150 exhibits that teach—diagrams, graphs, quick-reference tables, and other exhibits that address the challenge of getting students to read long passages of text by presenting vital concepts visually.
The emphasis throughout is on productive learning by helping students minimize the time they spend reading while maximizing their learning outcomes.
Other Highlights of the Ninth Edition
The Ninth Edition is one of the most comprehensive revisions in the long history of Business in Action, making it more concise and more effective than ever.
Streamlined coverage
New learning and career-development features
Growing as a Professional encourages students to apply the business concepts they are learning in each chapter to facets of their academic and personal lives right now.
Resolving Ethical Dilemmas challenge students with realistic ethical dilemmas that require thoughtful analysis and decision-making.
Intelligent Business Technologyhelps students grasp the benefits of the smart systems that their future employers are likely to be using.
Extensive content enhancements
The Behind the Scenes chapter-opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they are reading about in the chapter. All 16 vignette/case study pairs are new in this edition.
Every chapter has fresh project ideas and evaluation questions, with a total of more than 275 new questions and student activities.
Well over a hundred individual sections have been added, updated, or extensively revised throughout the 16 chapters.
"How many CMOs would choose to woo a segment that will absolutely never change buying behaviors regardless of what type of marketing they receive? Wouldn’t it make more sense to only focus on those customers who act on targeted campaigns?"
"Growing an effective culture within a remote workforce requires a clear vision of the changes you wish to see across the organization, employees who meet that vision, a commitment to perpetuating the company vision and culture, and a strong leader who embodies that culture."
"There are lies, there are big lies, and then there are myths. And myths are the worst of the three."
"Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE."
"A business model is an outline of how a company plans to make money with its product and customer base in a specific market. At its core, it explains what product or service a company will sell, how it intends to market that product or service, what kind of expenses it will face, and how it expects to turn a profit," writes Meridith Wood in an article at Fundera.com.
"We took a look at how American work habits have changed over the past 10 years. Here are some of the most prominent examples."
