Walmart’s Entire Business Model Is Crumbling

As competitors like Costco, Aldi, Trader Joe's, and Family Dollar crowd the space, the idea of visiting a Walmart is less compelling to price-conscious consumers.

 

Author bio – Ashley Lutz (photo, left) is "Business Insider's retail editor. She previously covered specialty apparel and consumer companies for Bloomberg News. You can find her on Twitter at @AshleyLutz."

Read more: www.businessinsider.com

11 Major Rebranding Disasters and What You Can Learn from Them

"Every organization is defined by a few things: its name, logo, and brand identity."

"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .

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