11 Major Rebranding Disasters and What You Can Learn from Them

"Every organization is defined by a few things: its name, logo, and brand identity."

"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .

The 12 Stupidest Mistakes Entrepreneurs Make

See on Scoop.it – Business in Action, Online Magazine Supplement

"Following is my list of 12 stupid startup stumbles. Even if an entrepreneur is doing everything else right, committing even one of these mistakes can seriously damage the startup’s credibility and chances of successful launch. Even if an entrepreneur is doing everything else right, making even one of these startup stumbles can hurt the cause," says Jim Price (photo, left).

See on www.businessinsider.com

Pictures Taken Undercover in Apple’s Chinese iPhone Factories Show Filth and Overcrowding

An exhausted worker resting on the floor.

"The video shows work rules that ban tattoos, died hair, short people, and certain ethnic groups from the factories."It also shows exhausted workers sleeping on the floor, using buckets to wash in, squalid communal showers rigged in parking garages, and a disgusting, unclean urinal.

"The film also shows that Apple's contract workers are all very young — CLW alleges there is a ban on workers over 35. You can read the full CLW report here. What follows are photos from the accompanying YouTube video, taken undercover inside Apple's China facilities." . . .

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