"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left).

"Social media is free marketing, but only if done well. If you’re creating bad content, or irrelevant content just to have something for a specific platform, you’ll isolate readers."


"As with weekend warriors, when a clash happens in business it can go one of two ways. We can go tribal and think the worst of one another, or we can give each other the benefit of the doubt, presume each other has good intentions and focus on the fix," writes Steve McKee (photo, left) in a SmartBrief.com article.

Author bio – Steve McKee is President of McKee Wallwork & Co. He is the author of When Growth Stalls and Power Branding.


"Tom Peters reflects on a half-century spent studying management."


"Don't wait to start paying off what you owe, because otherwise what you owe will hold you back, Suze Orman, personal finance expert and best-selling author of "Women & Money," tells CNBC Make It. "Debt is bondage," she says. 'You will never, ever, ever have financial freedom if you have debt.'"


"Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they're owned by the e-commerce giant."

Jessica Tyler (photo, left) reports at BusinessInsider.com.


"Costco has one of the most generous return policies of any store. It says that any product can be returned to Costco warehouses for any reason. The only restrictions are on electronics, which must be returned within 90 days."

Mary Hanbury (photo, left) reports on the other generous retailers at BusinessInsider.com.


"As my friend and colleague Bassam Salem likes to say (and I will paraphrase), it’s always the hapless call center representative that is scapegoated for corporations’ failings. The people who are paid the least and are usually the least to blame but are almost always the targets," writes Dave Fish (photo, left) in an article at CustomerThink.com.

"If we peel it back a bit we can see that in many circumstances it is not the employee, it is the communication, technology, policies, procedures, educational, and selection practice of the company that is at fault. Here are a few of the most frequent culprits. . . ."


"Walmart and Amazon have some of the most loyal customers, according to a recent study by Morning Consult."

Jessica Tyler (photo, left) has the details.


". . . Here are five ways your small business can — and should — save time with AI."


"Paying college students to push products is nothing new for companies. The exuberant undergraduate wearing a Nike cap and giving out samples is as common on American campuses as football fans tailgating at homecoming," writes Claire Ballentine (photo, left) in an article at NYTimes.com.

"But now, like so much in the advertising world, the big action is online. As students return to campuses, they’re constantly checking their Instagram, Snapchat and other social media accounts — so companies are turning to many of them to promote products right alongside photos of family, friends and the new puppy."



« Previous Entries         


 

Subscribe to Latest Updates

Enter your Email:

Bovée & Thill on Twitter