Teaching Introduction to Business
Authors
Tom Kinnear (photo, left) has been involved as an investor, board member, or founder in starting 11 companies — five of them with a combined exit value around $700 million.
We caught up with Kinnear to discuss what entrepreneurs should do to land big money from big investors. Here's his advice: . . .
Photo credit: University of Michigan
How Apple Creates Such Amazing Products
May 6, 2013
Eric Barker (photo, left) writes, "Apple calls it concurrent or parallel production. All the groups— design, manufacturing, engineering, sales— meet continuously through the product-development cycle, brainstorming, trading ideas and solutions, strategizing over the most pressing issues, and generally keeping the conversation open to a diverse group of perspectives… it avoids this chronic problem of good ideas being hollowed out as they progress through the development chain."
Author bio – Eric Barker blogs at Barking Up the Wrong Tree
Advertising veteran and marketing expert Susan Fournier (photo, left) reflects on her seminal study on brand relationship theory and asserts that it's not just a metaphor.
How Companies Learn Your Secrets
May 6, 2013
How Do Colors Affect Purchases?
May 6, 2013
. . . To learn more about color psychology and how it influences purchases, see this infographic.
We've compiled 27 great quotes from some of the world's most creative minds — and some recently departed ones — about what innovation really means and how we can bring it out.
Photo: Malcolm Gladwell
As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas. Here, I’m going to share with you just a few examples of ad campaigns and apps from the past couple years that really caught my attention.
How Small Businesses Are Using Social Media
April 22, 2013
Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic . . .
Ten Million-Dollar Start-Up Mistakes
April 22, 2013
It’s a well-accepted axiom in the investor community that entrepreneurs learnmore from their failures than their successes.Thus a well-explained startup failure often can actually improve your odds of funding in the next go-round.
Yet, there is no doubt that the best strategy is to learn from someone else’s mistakes, so you can enjoy the millions that someone else lost in learning.
Introduction to Business Textbook
Business in Action, 6th Edition
Get weekly updates to Business in Action, including articles, videos, PowerPoints, and podcasts, categorized by chapter, by visiting Real-Time Updates.