"Every organization is defined by a few things: its name, logo, and brand identity."

"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .


Ari Weinzweig, CEO and cofounder of Zingerman's gourmet food company, shares the foundation of his renowned $50 million business.

Source: www.businessinsider.com

"Thankfully, there are a handful of companies that have strayed from office culture norms and boast unusual but seriously awesome perks. Forget about coffee machines and yoga classes, and think along the lines of massages, free Fitbits, and even a company boat."

Read the full article: www.themuse.com

See on Scoop.itBusiness in Action, Online Magazine Supplement

"Following is my list of 12 stupid startup stumbles. Even if an entrepreneur is doing everything else right, committing even one of these mistakes can seriously damage the startup’s credibility and chances of successful launch. Even if an entrepreneur is doing everything else right, making even one of these startup stumbles can hurt the cause," says Jim Price (photo, left).

See on www.businessinsider.com

Net worth is a financial term you hear often — but what exactly does it mean, and how do you figure out yours?

Source: www.businessinsider.com

An exhausted worker resting on the floor.

"The video shows work rules that ban tattoos, died hair, short people, and certain ethnic groups from the factories."It also shows exhausted workers sleeping on the floor, using buckets to wash in, squalid communal showers rigged in parking garages, and a disgusting, unclean urinal.

"The film also shows that Apple's contract workers are all very young — CLW alleges there is a ban on workers over 35. You can read the full CLW report here. What follows are photos from the accompanying YouTube video, taken undercover inside Apple's China facilities." . . .

See on Scoop.itBusiness in Action, Online Magazine Supplement

A new study sheds some light on what your boss's John Hancock might say about his personality. The findings, released by the Kenan-Flagler Business School at the University of North Carolina, indicate that for CEOs, the bigger the signature, the bigger the ego, and the higher the likelihood that he or she is a narcissist.


See on www.huffingtonpost.com

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