Today's visually oriented, media-savvy students are sometimes reluctant to read traditional books with lengthy passages of text.
In response, textbook designers have tried a variety of ways to appeal to this new generation of readers, including trying to entertain students with decorative photos, cartoons, or fractured page designs that disrupt the flow of reading and thereby force students to spend even more time reading.
Business in Action takes a distinctly different approach, with Exhibits That Teach—unique diagrams, infographics, and quick-reference tables that explain and summarize vital concepts visually.
With more than 150 of these exhibits, including more than 60 that are all new in the sixth edition, Business in Action emphasizes productive learning—on helping students minimize the time they spend reading while maximizing the learning outcome.