Introduction to Business: How Storytelling Helps Students Grasp Essential Concepts

With so much ground to cover, the introduction to business course can start to feel like a torrent of disconnected concepts, terms, and topics.

Compelling real-life stories are a great way to integrate important ideas and help students see how professional role models apply the very same concepts they're learning.

Every chapter in Business in Action opens with a brief behind-the-scenes vignette that introduces an entrepreneur or executive faced with a major strategic challenge and encourages students to imagine how they would address that challenge.

The chapter-opening case study then describes the strategic choices the company leaders made, including how they applied the concepts the students just learned in the chapter.

Storytelling is used this way throughout the book to promote learning and enhance retention of important information.