"We needed to find a way to turn the page. We set about defining the company culture: who we are and how we show up for one another. Unsurprisingly, since we’re a tech company that makes it easy to conduct surveys, we sent a survey to ask what our employees thought. The result was a list of five employee values: Be accountable. Trust the team. Prioritize health. Listen to customers. Celebrate the journey. These are aspirational, but it was important that they align with how people at SurveyMonkey actually work together. They had to be more than just slogans we painted on the wall."