This entry was posted on Saturday, February 9th, 2019 at 12:22 am and is filed under Special: Articles, The Art and Science of Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
"Google announced, in an email from Google Ads sent to some advertisers on Thursday, that it will handle 'campaigns, so you can focus on your business.'”
"Automation is increasingly an area of focus for Google, slowly taking the responsibility from the advertiser and agency.
"In this case, the initiative is part automation and part human intervention. Google will bring in “Google Ads experts” to manage campaigns."