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Author Archives: Scoop.it Publisher
Warren Buffett’s 4-Word Secret to Business Success
From Warren Buffett's annual shareholder letter, here's a gem: “Buy commodities, sell brands” has long been a formula for business success. It has produced enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891. On a smaller scale, we have enjoyed good fortune with this approach at See’s Candy since we purchased it […]
Innovation Excellence–Southwest Airlines Social Media Strategy
Social Media Takes People, but Not as Many as You Think Southwest Airlines is huge online: * 12 million monthly visits to its website * 1 million Twitter followers * 1.3 million Facebook likers * 29,000 reviewers on its Travel Guide So how many people does it take to handle that volume of activity? Try […]
The 12 Most Transformational Business Insights from the Last 11 Months
In my work, I talk in depth with hundreds of business executives and thought leaders about how they’ve grown their businesses, even in a down turn economy. Here are some of the best insights I’ve gleaned. Some of these are wise adages from veterans with years of experience who consult for a living. Others are […]
How Whole Foods Became the Luxury Brand for Millennials
Years ago, no one would have predicted a grocery chain would be the modern symbol of luxury. But that's precisely what Whole Foods has become for millennials, as it's slowly replaced the designer labels and brand name stores favored by boomers, writes Michael Pavone, food and beverage marketing firm CEO, on Fast Co.Exist. . . […]
Is Going to College Worth the Investment?
We are experiencing something of a bubble in education…a bubble as pernicious as the bubbles we had in technology in the 1990s and in housing in the 2000s. –PayPal co-founder Peter Thiel In every study that's been done, the data are black and white. College greatly enhances the earnings potential. –Educator and entrepreneur Vivek Wadhwa […]
Why Some Startups Succeed and Others Fail: 10 Fascinating Harvard Findings
Why do some startups succeed and others fail? Paul Gompers, Anna Kovner, Josh Lerner and David Scharfstein put together a Harvard Business School working paper to answer that question . . . Via www.businessinsider.com
How Companies Learn Your Secrets
NYTimes.com takes a look at "how companies learn your secrets." Via www.nytimes.com
Amazon Blows Walmart Out of the Water on Value: Survey
Low-income Internet shoppers vastly prefer the world's largest online retailer to the world's largest bricks-and-mortar chain, finds new research by BrandIndex. Perceived as offering a better bang for their buck, adults 18+ earning $50,000 or less per year said they prefer Amazon's online convenience to Walmart's in-store experience, with its potential for free shipping and […]
MCDONALD’S HAMBURGER UNIVERSITY: Step Inside the Most Exclusive School in the World
McDonald's Hamburger University is called the Harvard of the fast food industry. In fact in China, the school's one percent acceptance rate leaves Harvard in the dust. Today Hamburger University has campuses in Oak Brook, Ill., Tokyo, London, Sydney, Munich, São Paulo and Shanghai. More than 275,000 franchise owners and managers have completed the intense […]