Author Archives: Scoop.it Publisher

Warren Buffett’s 4-Word Secret to Business Success

From Warren Buffett's annual shareholder letter, here's a gem… “Buy commodities, sell brands” has long been a formula for business success. It has produced enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891. On a smaller scale, we have enjoyed good fortune with this approach at See’s Candy since we purchased it […]

Teaching Introduction to Business: A Faster, More Efficient Way to Prepare Students for Today’s Workplace

Click here to watch video: Via www.youtube.com If you have the responsibility of preparing students for the challenges they'll face in tomorrow's tough and uncertain business environment, turn to the most efficient introduction to business textbook on the market—Business in Action. Business in Action offers instructors and students a much-needed alternative to texts that are […]