Author Archives: Scoop.it Publisher

How Apple Creates Such Amazing Products

Eric Barker (photo, left) writes, "Apple calls it concurrent or parallel production. All the groups— design, manufacturing, engineering, sales— meet continuously through the product-development cycle, brainstorming, trading ideas and solutions, strategizing over the most pressing issues, and generally keeping the conversation open to a diverse group of perspectives… it avoids this chronic problem of good […]