Author Archives: Scoop.it Publisher

Meet the 25 Most Creative People in Advertising

Recently, Business Insider asked the major ad agencies—and the more significant boutiques—to name the execs they felt were the most creative in the business.To prevent the nominations from being self-serving, we asked each agency to also nominate two executives from competing agencies—the people they'd hire, given a free hand. Read full article.

20 Entrepreneurs Share the Best Business Advice They’ve Ever Received

Every year or so, I’ll informally poll veteran entrepreneurs I know.  The questions I ask have evolved over time, but a few remain pretty consistent.  One that I find elicits some of the more insightful comments is this question: “What is the single best piece of advice you received — or wish you’d received — when you were just […]

Southwest’s Founder Explains Why There’s No Secret Behind Its Great Culture

Southwest is one of the most admired companies in the country, respected in an industry that's better known for delayed flights and bad customer servicethan a great corporate culture. Not to mention the fact that it's remained profitable in a sector that rarely is. One of the reasons for that is its founder, Herb Kelleher, […]

Mark Cuban: Here’s What Students Need to Know Before Starting a Business

Mark Cuban has taken to Reddit to answer questions on everything from the NBA, to his famous confrontation with ESPN talking head Skip Bayless, to his unconventional ideas on tax policy.  He also gave advice on what made him famous before he became the high profile owner of the Dallas Mavericks and his incredible success as an […]

10 Crucial Consumer Trends for 2013

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever the market or industry, those who understand and cater to changing consumer needs, desires, and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or "old" technologies applied […]

Coke vs. Pepsi: The Story Behind the Never-Ending Cola Wars

Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even spilled over into outer space. How did it end up this way? CnnTees put together an infographic entitled […]