11 Major Rebranding Disasters and What You Can Learn from Them

"Every organization is defined by a few things: its name, logo, and brand identity."

"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .

The 12 Stupidest Mistakes Entrepreneurs Make

See on Scoop.itBusiness in Action, Online Magazine Supplement

"Following is my list of 12 stupid startup stumbles. Even if an entrepreneur is doing everything else right, committing even one of these mistakes can seriously damage the startup’s credibility and chances of successful launch. Even if an entrepreneur is doing everything else right, making even one of these startup stumbles can hurt the cause," says Jim Price (photo, left).

See on www.businessinsider.com

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