Pricing Experiments You Might Not Know, but Can Learn From

"Lots of entrepreneurs struggle with pricing. How much to charge? It's clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales."

 

Read more: conversionxl.com

Author bio – Peep Laja (photo, left) is the founder of ConversionXL, a company that offers conversion optimization.

Walmart’s Entire Business Model Is Crumbling

As competitors like Costco, Aldi, Trader Joe's, and Family Dollar crowd the space, the idea of visiting a Walmart is less compelling to price-conscious consumers.

 

Author bio – Ashley Lutz (photo, left) is "Business Insider's retail editor. She previously covered specialty apparel and consumer companies for Bloomberg News. You can find her on Twitter at @AshleyLutz."

Read more: www.businessinsider.com

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