How Women-Owned Small Businesses Are Outpacing Male-Owned Firms in Job Creation and More
Not only are women-owned small businesses growing in number, they're also outpacing male-owned firms in job creation. We take a look at how female-owned firms are growing.
Think Twice Before You Sue an Online Review Site
Almost every business has had a negative online review. You simply can't make everyone happy. But sometimes, a review goes beyond unhappy and is just downright mean — and false.
What are you supposed to do when this happens? Can you sue the online review site instead? . . .
Fastest Way to Lose Customers
Wordplay – The Language of Advertising
Five People Who Turned $1,000 into $1 Million
Most millionaires are self-made millionaires, but becoming one is something that still seems out of reach for most people.
In many cases, we dismiss the idea of building a million-dollar business because, well, you need a lot of money for that, right? You've got to spend money to make money, don't you?
As it turns out, you don't really have to spend that much.
The Weight of Walmart
Women in Business
Warren Buffett’s 4-Word Secret to Business Success
From Warren Buffett's annual shareholder letter, here's a gem:
“Buy commodities, sell brands” has long been a formula for business success. It has produced enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891. On a smaller scale, we have enjoyed good fortune with this approach at See’s Candy since we purchased it 40 years ago.
It's that simple. Buy a cheap good, create a brand around it, sell it for more. Voila!
Innovation Excellence–Southwest Airlines Social Media Strategy
Social Media Takes People, but Not as Many as You Think
Southwest Airlines is huge online:
* 12 million monthly visits to its website
* 1 million Twitter followers
* 1.3 million Facebook likers
* 29,000 reviewers on its Travel Guide
So how many people does it take to handle that volume of activity?
Try five . . .