Archive for the 'Special: Articles' Category

". . . If “fast-paced environment” appears anywhere in your job descriptions or on the careers section of your website, you need to think a lot harder about what you want to say to future employees. Here’s why–and what to put in its place."

"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective. It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time to purchase. Here, Yoox, Google, and Stink Studios, who worked on the ads together, are using time as the forceful factor."

Barbara Corcoran on What It Takes to Get More Done Every Day

11 4th, 2017 Author: Publisher

"The 'Shark Tank' star shares her wisdom on the importance of working smart and protecting your time when you're trying to build a business."

The 7 Essential Elements of Effective Social Media Marketing

11 4th, 2017 Author: Publisher

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.

Read the full article here:

Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.



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