Category Archives: Special: Articles

The Evolution of Search: 3 Things to Know in 2019

“With 90 percent of executives already researching their company purchases on mobile devices, it won’t be long before voice search becomes common in business circles. As search continues to evolve, B2B sellers and marketers must be prepared to take advantage of new capabilities.” Author bio – Patty Parobek is Director of Integrative Marketing Strategy at […]

How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage

“Bezos is Amazon’s chief writing evangelist, and his advocacy for the art of long-form writing as a motivational tool and idea-generation technique has been ordering how people think and work at Amazon for the last two decades—most importantly, in how the company creates new ideas, how it shares them, and how it gets support for […]

Google Tells Some Advertisers It Will Handle Campaign Strategies

"Google announced, in an email from Google Ads sent to some advertisers on Thursday, that it will handle 'campaigns, so you can focus on your business.'”  "Automation is increasingly an area of focus for Google, slowly taking the responsibility from the advertiser and agency.  "In this case, the initiative is part automation and part human […]