Author Archives: Court Bovee

The First Introduction to Business Textbook That Prepares Students for the Digital Transformation and Artificial Intelligence

Instructors: Order an examination copy of this text. Is your textbook keeping up with the changes sweeping through the business world? If you teach introduction to business, you know how quickly the world of business is changing, with industry after industry being reshaped by digital systems and artificial intelligence. The question is: Does your textbook […]

Amazon’s Jeff Bezos Just Explained a Key Business Lesson That Could Have Saved United from Its PR Fiasco

"Amazon CEO Jeff Bezos released his annual letter to shareholders on Wednesday. It's a must-read missive filled with pearls of management philosophy and leadership lessons from the guy who created a $430 billion juggernaut." Read more . . . Also see: Here Are Some Lessons Businesses Can Learn from the United Airlines Fiasco Introduction to […]

Free Stock Market Game for Introduction to Business

More and more research is showing that the key to having lessons in the classroom to really sink in is to make sure your students are getting a full experiencial learning experience, with lots of examples, interactive supplements, and external resources to help bring everything together.That is the idea behind everything we do at HowTheMarketWorks! […]

Frito-Lay CMO: The Days of Traditional Mass Marketing Are Over

The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right. We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change. "I think what people want are brand experiences," […]